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In WWD ( 29/05/2025) | Lisa LOCKWOOD

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Long Considered Second-tier, Affiliate Marketing Gains Ground

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In M Le magazine du Monde (n°712 10/05/2025) | Valentin PEREZ

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Investigating the impact of different types of live-streaming marketing on consumers’ intention to purchase clothing

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°3 mai - juin 2025) | Hongyan WU

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